If I could find one quote to sum up the arrogance and myopia of the mainstream media, this would be the quote:
"Against our customer base, it's just not a material number,"
That quote is former Republic wunderkind Keven Ann Willey's response to the furor caused by her editorial board's decision to give the "Texan of the Year" award to "Illegal Immigrants." Here's the full quote.
The newspaper would not say how many readers actually canceled their subscriptions as a result of the editorial.
"Against our customer base, it's just not a material number," said Keven Ann Willey, vice president and editorial page editor. The Morning News has an average daily circulation of about 373,500 and a Sunday circulation of about 523,000, according to the Audit Bureau of Circulations.
Willey may be right that this alone isn't significant, but the Morning News is experiencing a death of 1,000 cuts. Under Willey's editorial leadership, the Dallas Morning News has suffered a staggering decline in circulation. When she arrived in Dallas in November of 2002, the Sunday subscription rate was 50% higher than it is today...and the number was rising.
At The Dallas Morning News, daily circulation rose 2.1 percent to 525,532. Sunday circulation increased 1.1 percent to 784,905. (Nov. 2002)
Sunday circulation has plummeted from nearly 800,000 on her first day to barely 500,000 today. Why the steep decline? Some of those numbers may have been inflated due to the circulation scandal, but at least one Texas blogger attributes the fall directly to Willey.
The fact is nobody cares what the Morning News editorial board says anymore. Ever since the Arizona hippie took over, the editorial board reads more like Austin and less like Dallas. That's why their editorials ring untrue. They are so liberal on all kinds of stuff from the death penalty to immigration...
Now the Illegal Immigrant is the Texan of the Year and Willey claims the outrage expressed by the community and the canceled subscriptions "are not a material number,"
Willey actually telegraphed early that she was totally out of touch with the Texas mindset. In 1999 when Willey was the editorial page editor of the Republic, she approved a tasteless Steve Benson cartoon penned in the wake of the Texas A & M bonfire tragedy.
Steve Benson's "Texas bonfire traditions" cartoon showed a burning Branch Davidian compound in Waco, a burning cross in Jasper (where a black man was dragged to death), and logs from the Texas A(and)M tragedy.
As if approving the cartoon that mocked the Aggies before they had buried their dead wasn't enough, Willey followed up with the most astonishingly tone deaf move imaginable. When Texans expressed their outrage--Willey cut the school a check for $10,000.
Texas A(and)M University turned down 10,000 dollars The Arizona Republic sent after publishing a controversial editorial cartoon. University President Ray Bowen wrote the Phoenix daily to say the contribution for the accident's victim fund was "a calculated effort to manage the public-relations problem now confronting your newspaper,"
Republic Editorial Page Editor Keven Willey said the donation "was a token of our sincerity"
We'll see how long the Morning News can continue to bleed under Willey's leadership. For now, when the circulation drops 5% every six months, she can take comfort in the fact that:
"Against our customer base, it's just not a material number,"
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