Circulation statistics are out again and it's looking bleak.
Blame the big metro papers -- again. The Audit Bureau of Circulations released the spring numbers this morning, revealing more plunges in daily and Sunday circulation.
As in the past, the losses are steep while gains are minimal. This is the fifth consecutive reporting period that overall newspaper circulation experienced big drops, despite easing comparisons. For all papers reporting daily circulation, the Newspaper Association of America said that daily circ fell 2.1% while Sunday tumbled 3.1%.
The Republic's circulation dropped a little over 1%, but remember that it is the paper of record in the fastest growing state in the nation.
The Republic's troubles are nothing compared to the Dallas Morning news. The Morning news (or I should say Mourning News) lost more than 14% of its circulation in the last six months alone. Long time Arizona political junkies will remember that Keven Ann Wiley left the Republic in order to run the editorial pages of the Morning news. Now the paper is about half the size it was when she took it over. Golly, who would have thought that a left wing agenda, shallow writing style and sophomoric analytical skills would turn off readers?