Espresso Pundit readers know that the newspaper industry is in a steep decline. Circulation is down at all the major daily newspapers as readers migrate to cable and the web. Profits are still high, but the costs are rising, advertising rates are plunging while classified ads are being replaced by ebay, Craigslist and the Audotrader.
The industry has responded by cutting costs and recognizing that the web is the future. The print edition is no longer the primary focus, yet the business model and cost structure are designed to deliver a 3 pound bundle of paper on 400,000 door steps 365 days a year. The concept has become obsolete, but inertia keeps the process going.
In its latest cost-cutting effort, the Republic is experimenting with a redesigned paper that will appear on Mondays. Last week I broke the story that the Republic is planning to abandon the Valley and State section.
On Monday, Republic Editor Ward Bushee provided a front page explanation of the changes.
Bushee's article reads like it was written by the Marketing Department in a Dilbert strip, so I thought it would be appropriate for me to translate it for you. Bushee is in blue and my translation is in black below.
Starting next week, look for fresh, streamlined Monday print edition
I know you are rushed on Mondays, so I'll make this quick.
Hello? Is this mic on?
We have been working for many months to create the kind of Arizona Republic that will fit your busy life on the busiest day of the week.
Circulation is in free fall because no one bothers to read the paper and we were thinking that if we made the articles really short, you still won't read them, but it will cost a lot less to print it.
Next Monday, you will find a Republic that is quicker with news and richer with essential information.
Dude, the articles are going to be really short. (That's actually a great line. The next time my kids need to turn in a 5 page paper but they only have enough stuff for one or two pages, I'm going to have them tell the teacher that their paper is "richer with essential information.")
The front section will be reported, edited and designed for busy people like yourself.
We are going to use AP stories, student reporters and Indian copy editors. Real Indians, like from India. We are going to email the stories to them and they are going to assemble the paper and email it back. They work for, like $5 a day and these Union guys are killing me.
The Sports and Living sections also will be edited for readers who want an express lane to the news
The articles are going to be really short.
but who need their favorite sections to be the destinations they can return to when they feel less rushed.
We are keeping the Dillard's ads.
Here are some things you will find new on March 19:
• Front section: The main news will include more reports from the nation and world,
We are going to get a ton of stuff off the wire. Sure, you read it all On-line yesterday, but this is really cheap.
crafted into a carefully edited format that will also include local and business news, weather and opinion pages.
"Carefully edited" is going to be important because the student reporters keep using "like" instead of "said." As, in "The Governor was all like she's going to veto that bill on account of Jim Waring sponsored it." Of course, the Indian guys keep using funny words like "behaviour, labour, whilst and learnt." And, by the way, what's a "lorry."
A quick and forward-looking format will address the top regional and state stories.
Have I mentioned that the articles are going to be really short?
Business pages will set the table for the workweek
We are dumping Talton...
and focus on consumer needs.
...and running endless stories about people who save money by clipping coupons and cutting their own hair.
A new Opinions page will set the local agenda for the week ahead
Set the local agenda? OK, we're kidding, we haven't set the local agenda since, like the Carter Administration...before talk radio, Fox News, Rush and the blogosphere. Of course, we got rid of Mecham which was cool.
and introduce some bright new ways for you to be heard in the community conversation.
We are replacing the editorials with letters to the editor and My Turn Columns. After all, they are free and aren't as likely tick off advertisers. But don't tell Linda Valdez, she may leave for a high paying job as a...OK, who am I kidding, she's not going anywhere.
• Sports: Arizona's most complete look at weekend sports results and analysis will be expanded to include more insider and behind-the-scenes information from our beat reporters and columnists on the Suns, Diamondbacks, Cardinals and Coyotes, as well as the ASU Sun Devils and Arizona Wildcats.
People still read sports, so we are keeping the Sports page intact.
• Simple Arizona Living: Your new Living section will read like a magazine in its elegant content and style.
Hey, did you hear that Britney Spears didn't wear panties last week and then she shaved her head?
Simple Arizona Living will be devoted to helping you plan the week ahead. Among the features will be advice on ways to save money, get organized and bring some ease into your life. Comics and TV listings, a favorite destination for many readers, will be included in the section.
This section will be exactly like the business section except the articles will be longer and written for a higher grade level. Notice that none of these "features" involve "news."
• Classified: Classified and cars.com will be included in one section for your convenience.
Craigslist is free and searchable while our ads are expensive and hard to use throwbacks to the day when we had a monopoly and if you wanted to sell your lawnmower or advertise your yard sale, you had to call us and pay $25 for three lousy lines of fine print and sure, you could complain about it, but what were you going to do, put up a sign on the phone pole by your house? But all that is gone now and the only people who read classified ads in an actual newspaper are the people in Sun City who are looking for a good deal on a used respirator, and our ads are still expensive and not searchable, so we decided to at least put them all in one section.
We are grateful to hundreds of our readers who participated in surveys and discussions as we developed our new concept. Look for it each Monday, starting next week.
Please, Please, Please, don't cancel your subscription
- Ward Bushee, Editor
Ward Bushee, Community Conversation Enhancement Facilitator
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