AOL may do what Microsoft has been unable to: buy Yahoo. Meanwhile, News Corp. may join Microsoft in their bid for the big Y in the sky. Both companies seem to be thrashing about a bit in an effort to buy some innovation and interest. That's certainly been the strategy at Yahoo. It will be fun to see how this plays out. I certainly wouldn't count out Microsoft just yet, especially with the assistance of Murdoch and Co.
In the new role, her not-small task is to reposition Yahoo by tweaking its Panama ad system to deliver more customers to advertisers and more profit to publishers. Amid growing nervousness about Google's dominance, Decker has a real opportunity to succeed. If she does, she's a shoo-in to follow Terry Semel as Yahoo's next CEO.
Apparently, lots of big advertisers are not happy with Panama. AdSense continues to outpace Yahoo's advertising system, and as for being a shoo-in as Yahoo's next CEO? Not gonna happen.