Storytelling needs to be more than just text. That's boring. Marketers and communicators must incorporate multi-media and its many pleasing interfaces into the story. A great tool we recently discovered to do that is Dipity.
Dipity empowers users to create interactive story timelines that are embeddable across the web. All stories unfold over time. Now, that unfolding can be visualized and stories better communicated. It's powerful stuff.
Try Dipity for yourself - you can drop in photos, videos, text, etc - and see if makes your storytelling easier and more interesting.