Just as your business was getting comfortable with updating its website on a regular basis, apps or applications, explode on to the smart phone and tablet computer scene. The iPhone, iPad and Android devices that are flourishing everywhere these days are signaling a change in how people access and interact with your website or your brand.
The first thing to do is pull up your website on a iPhone and Android (Google) phone. If something doesn't look right, fix it. People are on the move and connected everywhere they go now. What kind of experience are you creating for people who access your website with a mobile device?
Depending on your market and your customers, consider developing a simple app for your business. Restaurants, clubs, spas, gyms, etc. would all be well served by mobile apps that could quickly and easily be downloaded to your best customer's devices. Keep the content updated. Yeah, we've been saying that for a while now, but when your business or brand is sitting in a customer's pocket on their phone, you need to distributing new, valuable content regularly. It's just too easy to uninstall your app if you're not useful.
It's time to (re)evaluate your website's traffic, value, potential and future. Commit to make the changes that will make your brand more relevant, engaging and valuable to your customers and prospects. That may be a more mobile-friendly site or creating an app to keep your loyalest customers fully informed and in the loop. Regardless, the time to get started is today.