We talk a lot about using video for business. Most of that discussion is intended for business-to-consumer marketing. However, B2B video is experiencing huge growth and it represents a golden opportunity for business-to-business marketers. Put simply, executives like to watch video too! Considering their busy schedules, mobile connectivity and need to make many decisions fast, it's not surprising that this opportunity has presented itself.
You can review the data in more detail in this study, but if you're a B2B marketer, invest your time creating and distributing videos, not reading reports! It's time to get your message in front of the right decision makers in a format they are embracing: video.