Getting properly listed on Google is typically the #1 goal of business owners regarding their websites. They want to be found when someone is looking for them.
But, how do you do that correctly without wasting money? Let Google help. They have an amazing resource that is untapped by many businesses. It's called Google Webmaster Central and I recommend your or your webmaster spend some time there digging into the tools.
Remember, this is the very search engine you want to be on telling you what to do and how to do it. The tools they make available for free cost thousands of dollars just a few short years ago. You owe it to your business's website to visit Google Webmaster Central.