The web is littered with pages and posts dedicated to success, supposedly. Unfortunately, few of them mention the 5 secrets below, 5 secrets that successful people know and live by everyday. So, now you know...
1. Forget the competition
Seriously. Did you go into business just to try and outpace someone else? Hopefully not. Focus on delivering exceptional value to your clients. Be indespensible. Create solutions. Forget the competition.
2. Say "No"
Yep, you gotta say "no." Unproductive meetings, cheap prospects, bad clients, hours of free consulting. No, no, no, no. If you do just one thing different in 2011, saying "no" to just a few of the unwarranted demands on your time will yield some of the greatest results.
3. Plan Your Exit
Don't take your business to the grave, and don't let it send you there. Knowing when and how you want to get out of your business is one of the things you should've considered when you got into business. Didn't think about that? No problem, but get started now thinking about how you're going to get out of your business. You didn't go into business just to work your whole life, did you?
4. Self-Promote Shamelessly
If you don't toot your own horn, do you expect other people to do it for you? Most people don't know, don't care or don't understand what you do, so the more you tell...the more they hear it...the better. Never be afraid, shy or intimidated to tell someone else why you kick ass and how you provide tons of value. If you don't kick ass or provide tons of value, then you better start.
5. Sell, Sell, Sell
Many small business owners go into business to do what they love - engineering, plumbing, cooking, etc. They never planned on being a sales person, but what when you have your own business, that's exactly what you are. Your job #1 is to sell. Embrace it. Learn how to sell, or more importantly, why people buy. Selling holds the key to riches for businesses big and small. You should learn to sell and love to sell. It's the very heart and soul of business and commerce.
Each one of the above secrets is incredibly effective and completely free to implement. The time to get started on at least one of them is right now. Your business may never be the same.
We're so happy for two of our clients who took home the Asbury Park Press Reader's Choice Award for "Best of Ocean and Monmouth Counties." The annual awards are highly anticipated each year with winning businesses using the "Best of" designation in their marketing for years to come.
This year, Coleman Communications' clients Red Bank Limo and Rockn' Joe Coffehouse and Bistro were named "Best of" in their respective categories. Red Bank Limo won "Best Limo Service in Monmouth County" and Rockn' Joe won "Best Coffeehouse in Ocean County." Both are outstanding businesses obsessively focused on customer service and providing the best value to their customers.
Congratulations to the businesses and their founders, Bill Atkins at Red Bank Limo and Dave Terra Nova at Rockn' Joe! It's a pleasure to work with such outstanding local businesses!
We hear from businesses all the time that want to "get their name out there." They make it sound as if once your name is "out there" the customers just show up begging for your product or service with their wallets open. Obviously, that's not how it works. Wanting to simply be "out there" is a sign of an immature or ill-conceived marketing plan. Think more specifically about your intended customers, then think about what they read, like, do, etc. You don't just want to be "out there," you want to be in front of your intended customer. You want them to convert to customers. There's a big difference between customers and curiosity seekers. Learn more about the important difference and remember where your marketing efforts need to be aimed: at potential customers.
Getting properly listed on Google is typically the #1 goal of business owners regarding their websites. They want to be found when someone is looking for them.
But, how do you do that correctly without wasting money? Let Google help. They have an amazing resource that is untapped by many businesses. It's called Google Webmaster Central and I recommend your or your webmaster spend some time there digging into the tools.
Remember, this is the very search engine you want to be on telling you what to do and how to do it. The tools they make available for free cost thousands of dollars just a few short years ago. You owe it to your business's website to visit Google Webmaster Central.