The web is littered with pages and posts dedicated to success, supposedly. Unfortunately, few of them mention the 5 secrets below, 5 secrets that successful people know and live by everyday. So, now you know...
1. Forget the competition
Seriously. Did you go into business just to try and outpace someone else? Hopefully not. Focus on delivering exceptional value to your clients. Be indespensible. Create solutions. Forget the competition.
2. Say "No"
Yep, you gotta say "no." Unproductive meetings, cheap prospects, bad clients, hours of free consulting. No, no, no, no. If you do just one thing different in 2011, saying "no" to just a few of the unwarranted demands on your time will yield some of the greatest results.
Don't take your business to the grave, and don't let it send you there. Knowing when and how you want to get out of your business is one of the things you should've considered when you got into business. Didn't think about that? No problem, but get started now thinking about how you're going to get out of your business. You didn't go into business just to work your whole life, did you?
4. Self-Promote Shamelessly
If you don't toot your own horn, do you expect other people to do it for you? Most people don't know, don't care or don't understand what you do, so the more you tell...the more they hear it...the better. Never be afraid, shy or intimidated to tell someone else why you kick ass and how you provide tons of value. If you don't kick ass or provide tons of value, then you better start.
5. Sell, Sell, Sell
Many small business owners go into business to do what they love - engineering, plumbing, cooking, etc. They never planned on being a sales person, but what when you have your own business, that's exactly what you are. Your job #1 is to sell. Embrace it. Learn how to sell, or more importantly, why people buy. Selling holds the key to riches for businesses big and small. You should learn to sell and love to sell. It's the very heart and soul of business and commerce.
Each one of the above secrets is incredibly effective and completely free to implement. The time to get started on at least one of them is right now. Your business may never be the same.