We were thrilled to work with Dave Willis of the Asbury Park Press on a story about Jersey Shore businesses using Twitter. Dave did a great job on the piece, and even my BlackBerry (pictured) got in on the action!
Public relations, communications and marketing have all gone social, gone mobile and gone real-time. That's a great thing with amazing potential. But, now you need to actually talk to people and not sound like an endless commercial. Yes, people do want real(ish) relationships with (some of) the business and brands they like and use regularly.
Are you ready for the future of marketing and communications?
With the explosion of social networking web sites, online video and user-generated content, the tables are turning have turned. Businesses no longer have the control they once had. Customers and clients are taking control of the messages that businesses and brands try to communicate, for better or worse.
So you better be ready and you better be better.
You need to add value, inform and entertain in 140 characters or less. You need to establish credibility, draw upon emotion and deliver relevant content almost instantly.
You need to be relating to your public now more than ever before. You need to be monitoring, engaging, listening and creating...all the time.
After all, if someone has a question or comment about your business at 3pm on Saturday afternoon, should they have to wait until 9am Monday morning to get a response or acknowledgement? Do you want people waiting to hear from you, or do you think you should be responding to people as they interact with you?