Google is about to simplify an industry that's ripe for change and in need of an ease-of-use
revolution. Early next week, the company will unveil a new automation system for running radio stations. The software, known simply as Google Radio Automation, is backed by a SQL database and features useful widgets that greatly simplify on-air production and processes, including recording, library searching and more. The system also features one-touch podcasting ability and sharing that allows stations to easily and quickly share media with local outlets, syndicators, etc.
Google Radio Automation looks like a great system that will make tons of radio engineers, board operators and producers very happy, in addition to making tons of money for Google since AdSense for Audio is baked into the system. Well done.