This is a summary of an email I sent to someone regarding a big, upcoming oppportunity for clean tech communications or green PR. I thought it would make a nifty blog post. I hope you agree.
There is a big opportunity for PR firms with clean tech divisions in the upcoming auctions for carbon allowances. The first auctions to be held here in the US next year will be implemented by the Regional Greenhouse Gas Initiative (RGGI) - an 11-state effort in the mid-Atlantic and Northeast region. These auctions will generate resources for states to invest in renewable energy, reducing carbon emissions and, of course, public outreach, education and marketing efforts.
Innovative firms should consider positioning themselves on the front-end and begin engaging companies and communities that stand to gain from these auctions. The states that make up RGGI are currently writing the rules and criteria that will ultimately determine distribution priorities, project scoring standards, etc. This is the first wave of carbon auctions to be held domestically and RGGI is not only blazing a path that others, including the Western Climate Initiative will most likely follow, their efforts are also informing the federal policy discussion, and with all three major Presidential candidates supporting limits on greenhouse gas emissions, a national cap-and-trade program with carbon allowances as its centerpiece is as close to an inevitability as you can get.
Bottom line...early clean tech investments will pay big dividends to firms that are pro-active and engage in the process sooner rather than later.