The Energy Central portal features an interesting article that discusses the results of an online poll about energy communications to consumers. The survey found, not surprisingly, that big gaps exist in knowledge, and confusion abounds regarding energy terms, concepts and initiatives. Some of the age-oriented results are particularly interesting, especially this comment:
"...the younger group is more likely to use “buzz” words and less likely to articulate how that translates into action."
Ouch! Alas, that is the plight of the Facebook generation.