Buzz Machine author Jeff Jarvis has absolutely nailed it. Not only does he thoroughly take the the "people-ready" bloggers to task, he exposes a slimy advertising tactic used by Federated Media. Apparently, Jarvis was approached by FM to write a blurb for the "human network" which FM would then edit and add to Wikipedia for a whopping $559! Mind you, FM has been rightfully viewed as an upstanding outfit. Could this outing of slimy tactics be just the tip of the Web 2.0 advertising iceberg? Stay tuned.