Geography and location are huge on the web. With the ubiquity of mobile devices, localized information is becoming even more vital to the daily lives of individuals. Startups, investors and users are flocking to hyper-localized content. But who are the up-and-coming players, and how will the data be meaningfully sliced, diced and delivered in the next few years? Where 2.0 will be a great indicator of, uhm, where things are heading in this space.