The internet has been aflutter with discussions of Google possibly purchasing YouTube. Its a deal that makes sense and one that will catapult Google to #1 in yet another category. However, the talking heads are just too much to bear regarding this issue. Trip Chowdhry states in all seriousness that, "YouTube's brand identity is no less than Google's and no less than Coke's." Whaaaa!?!? No less than Coke's? Billions of people age 7-75 all over the world including places that have never had an internet connection could identify the Coke brand in a millisecond. Show YouTube to a group of retirees in middle America and you're likely to get quizzical looks and more than a few "huhs?" in reaction. Trip's enthusiasm for YouTube and this deal is evident and understandable. But his statement that YouTube's brand identity is no less than Coke's....well that's no less than completely insane.