Arizona Republicans are desperate for victory. You can taste change in the air this year and it may just cost their party the majority in Congress and lead to a re-birth for Democrats. Nonetheless, the Arizona GOP has been making the most of YouTube this year, and while I don't approve of their message I must admit that the video capture on the left is hilarious.
Jeers to their policies, their poor record of governance and their desperate tactics, but cheers to their graphics department. Did we just find Boss Hogg's long-lost brother?
When will this team learn how to win? Certainly not before they learn to play with passion and a killer instinct. And, of course, not until they build a solid team from the ground up, develop a strong, consistent program and infuse management with a burning need to win.
It could be a while.
Proving that they are truly in dire straits, Republican activists in west Phoenix have called for the resignation of three mayors because of their endorsement of (gasps-and-horrors), a Democrat. Mayors in Glendale, Surprise and Wickenburg realize that moving Arizona forward (electing Janet Napolitano) is a better proposition that dragging Arizona backwards (electing Len Munsil). Being in public service they understand that experience, effectiveness and compromise are fundamental to good governance. And for that, some Republicans are calling for their heads. Lyle Tuttle (pictured), Chairman of the District 4 Republican Committee leading the charge against the mayors, is clearly more interested in partisan political gamesmanship than sound public policy which reflects the needs of our burgeoning state. He says:
"It's fine if they want to vote for someone else, but for them to endorse a non-Republican is not following the party line."
And, of course, following the party line is what's most important, right? Sound policy be damned - you're not towing the party line! Lyle's attitude is exactly what's wrong with modern American politics - party before principle, partisanship before patriotism.
My family was recently involved in a brief taping of a Dateline episode. The producers were unsure of when the episode would run so I went to Dateline's Web site to try and find out. I figured that signing up for their email newsletter would yield the intended results. Boy, was I wrong.
I found the sign-up box, entered my email address and clicked submit. I was then told I needed to log-in to my .Net Passport account to sign-up for the Dateline newsletter. Huh? I'm trying to keep abreast of an NBC show to make sure I don't miss a particular episode and I need to register with Microsoft? No thanks, not interested.
It's stunning that a supposedly savvy Web property like MSNBC.com could be so out-of-touch with basic marketing, best practices on the net and their customers' experience.
Come on, MSNBC. Liberate your newsletters from the shackles of Passport now!
How's that for an obvious post title?
Tonight's display by the Arizona Cardinals on Monday Night Football was a disgrace. This team is not a group of professionals with a burning desire to be the best. The Cardinals don't deserve to win, and so they don't win. They suck.
Google and Arizona State University are in the process of building several long-term partnerships. The internet search giant and ASU are hooking up to work on Google Mars, email at ASU and other campus-based research projects. The email project includes Gmail-powered email for students. From the article:
ASU announced this week it will switch all of its e-mail and instant messaging to Google Apps for Education by January. The Google program provides shared calendar services, indexed e-mails, better spam filtering and 2-gigabyte storage space for each student.
That title really says it all.
Apparently, Canadian troops doing their part in the War on Terror are running into a rather potent enemy - forests of pot. Thick crops of weed provide Taliban fighters quick cover. The cannabis-as-cover tactic has been so effective that the Canadians have camouflaged an armoured car with weed to better enable their military efforts. In a related operation, after burning a portion of the funky forest down, Canadian defense official Rick Hillier noted:
"A couple of brown plants on the edges of some of those [forests] did catch on fire. But a section of soldiers that was downwind from that had some ill effects and decided that was probably not the right course of action."
The public relations industry is booming, especially as more companies realize that traditional, old-school advertising campaigns are risky, expensive and potentially ineffective. Those bloated advertising budgets should be slashed and strategically re-deployed to enhance brand awareness through the use of public relations. Backing up this argument, rPath CEO Billy Marshall states:
"PR is one of the cheapest and most effective forms of building awareness around the company and its products."
The internet has been aflutter with discussions of Google possibly purchasing YouTube. Its a deal that makes sense and one that will catapult Google to #1 in yet another category. However, the talking heads are just too much to bear regarding this issue. Trip Chowdhry states in all seriousness that, "YouTube's brand identity is no less than Google's and no less than Coke's." Whaaaa!?!? No less than Coke's? Billions of people age 7-75 all over the world including places that have never had an internet connection could identify the Coke brand in a millisecond. Show YouTube to a group of retirees in middle America and you're likely to get quizzical looks and more than a few "huhs?" in reaction. Trip's enthusiasm for YouTube and this deal is evident and understandable. But his statement that YouTube's brand identity is no less than Coke's....well that's no less than completely insane.