BuyMyCigars (BMC) meant well but they blew it. The company sent out a poorly written press release to announce their new blog. Poorly written press releases are a dime-a-dozen so BMC shouldn't be castigated for that. Their new blog sounded somewhat promising to this cigar smoker. Here's what went wrong:
- Blogspot - Yep, that's right. The company is hosting their blog on Blogger. Their main site is rich and more-than-robust enough to handle a blog, but BMC chose the path of least resistance.
- Links - There is no link from their main Web site to their blog! How would regular BMC visitors and customers know that the company even started a blog? Why is BMC keeping their blog a mystery from the regular visitors? Please see #3.
- The Blog - They send out a press release to announce a Blogspot blog that contains a whopping 5 posts, and one of the posts is their press release announcing the blog?!?!?!