The perfume industry goes to extremes when designing bottles for their product. What exactly is the bottle saying to you when it is plucked off the shelf?
An article by David Berliner continues the discussion of bloggers, journalism and fact-checking.
Many folks have expressed concern about the lack of fact-checking
on blogs. That is understandable but it is also slightly misguided.
Blogs are, for the most part, meant to deliver opinion, perspective or
insight of a unique, personal nature. Blogs are tools connecting people
who happen to be discussing similar topics. Blogs (at least 98% of
them) are not meant to be held to the standards of traditional
The brouhaha occurring on Robert Scoble's blog
is unbelievable. Scoble's even hinting at temporarily signing off.
Unfortunately, when you get to be as "A List" as he has become people
just come out of the ether to intentionally sling arrows with no desire
to engage in a conversation, discuss a point or debate an idea. The
anonymous posters on his blog are completely out-of-line and Scoble
should pull the plug on anonymous posting immediately.
Are there a few critics with valid points? Of course. Unfortunately, their rational and reasonably-stated concerns are drowned out by the personal attacks occurring on the site. The angry online mob can easily out-troll thinking people who possess informed opinions and interesting ideas.
Some of the informed critics need to realize that just because Scoble says it, that does not make it Microsoft gospel. He is one voice (albeit an influential voice, but just one voice). His writing is real-time, and borrowing from a famous quote, he is writing one version of the rough draft of Microsoft's history. Others are writing their versions. All versions will be proofed, edited and corrected in the final version.
Enjoy his blog for what it is. Post thought-provoking comments if you choose to do so, check out other blogs and be grateful that you're still here on earth, living and breathing and with enough conveniences and leisure in your life that you actually have time to sit around reading messages on a bulletin board.
The nightmare at iFulfill.com continues
to unfold for merchants who had their product stored at the now-defunct
fulfillment company. Companies go out of business everyday - no big
deal. Heck, I had a company that had to shut its doors. The challenge
(or opportunity) is how you deal with current clients when closing the
doors on a business venture. The proper thing to do is to establish
relationships with a few of your competitors, determine which of your
clients would be best with certain companies and refer/recommend them
to the competitor. Next, help them move their business to the new
supplier and assure that they have an as-smooth-as-possible transition.
iFulfill.com did not choose this path. Instead, owner Paul Purdue sent an email to clients last week informing them that iFulfill was going out of business immediately and Purdue would contact folks later regarding how they can pickup their pallets of product! Wha?!?!?! Seething iFulfill client's are voicing their disapproval and Purdue is nowhere to be seen (nor heard from). It seems that iFulfill just does not understand the true impact of their poor choices, and quite frankly, may not care.
Yet, in the ultimate display of poor taste the company is still offering free quotes (woohoo!) to prospective clients. You can also check the About Us page and read how Purdue got the idea for iFulfill. He is even brazen enough to end that portion of the copy with this gem: "Eat your heart out Amazon."
And here's the sealer for all you prospective new clients - Paul closes his About page with this message:
"Sign up today and we'll send you an autographed photo of me in a bunny suit for your desk or night stand."
Lesson learned (one of many): all the personal-sounding,
over-hyped and over-priced web site copy in the world won't help you if
it's all a bunch of bullshit. Customer service (that boring old idea)
is what keeps companies afloat, or sinks them to the murky depths of