Next time you visit your favorite web site you may see ads with your
name emblazoned on them, served to you based on your purchase history.
Personal marketing and personal web ads could replace the generic,
easily avoidable banners prevalent on the web. Banners that call out to
you by name are much harder to avoid and will reap large profits for
those marketing pioneers in the space.
Concern should be cast towards the privacy implications of such an advertising medium. The New York Times, a site that will be implementing personal marketing next week, shrugs off this thorny issue with a quick two sentences...in parentheses no less!